Faraday Future Unveils $2,490 Humanoid Robot, Jia Yueting Vows to Lower Embodied AI Barriers

On October 16, Faraday Future and FF EAI Robotics Ecosystem Inc. jointly held a series of product launches, adding two robots to their FF Robot World 2.0 platform, which the companies describe as a 'one brain, multiple forms; multiple forms, multiple capabilities' architecture.

The first robot, FF Nova, is billed as the first entry-level embodied AI humanoid in the United States priced under $2,500, with a price tag of $2,490. The second, FF Nova Mini, is a humanoid robot designed for Physical AI enlightenment education. Together, the two products target different segments: developers and entry-level users for Nova, and younger or beginner learners for Nova Mini.

The launch also introduced the EAI Education Skills product, called the Physical AI Enlightenment Plan, and kicked off a reinforcement learning developer program for FF Nova. The companies opened limited recruitment for a developer community and said all robot products will be sold through both online and offline omnichannel distribution.

Faraday Future founder Jia Yueting said the initiatives aim to lower the barrier to embodied intelligence adoption. By combining affordable hardware, education-oriented products, and developer support, the companies hope to move Physical AI and embodied robotics beyond specialized labs and early adopters into broader use.

The announcement marks another step by Faraday Future into robotics, an area increasingly viewed as a next frontier after electric vehicles. The simultaneous online and offline sales strategy suggests the products are intended for broad commercial release rather than limited pilots.