China's Massage Industry Market to Hit 676.9B Yuan by 2029

Massage therapy may not be a physiological necessity, but a significant portion of urban dwellers rely on it as an 'improvement-oriented consumption' to relieve stress and improve overall wellbeing. This discretionary spending has created a substantial market, with service formats ranging from traditional manual techniques to tech-assisted devices.

According to a Frost & Sullivan report, China's massage industry market size reached 536.2 billion yuan in 2024 by transaction value, and is projected to grow to 676.9 billion yuan by 2029. The steady expansion reflects rising health awareness, a growing middle class, and an aging population seeking relief.

In the capital market, massage remains a niche concept but occasionally sparks discussions. The sector is attracting a crowded field of participants—from skilled therapists to automated machines and even robots. As robotics and AI technologies advance, massage robots are being developed to deliver standardized, scalable services, potentially reshaping the industry. However, high costs and the reliance on human touch still pose challenges. Investors are watching closely, though this field remains understated compared to other tech-driven healthcare trends.