
Enabot (Zhifu Technology) is a Shenzhen-based robotics company founded in 2018 by Zhu Hong and others, who previously served as executive assistant to the chairman of DJI.
The brand name Enabot means "Enable Robot," reflecting the company's commitment to building a warm, people-centric tech enterprise that serves millions of households.
The company entered the market with companion robots for pets, and its first product, the EBO S, addressed users' pain points in remote monitoring and interaction.
As of September 2025, Enabot has surpassed 1 million global users, with products sold to over 160 countries and regions worldwide.
The company has secured tens of millions of dollars in funding from leading venture capital firms including Sequoia Capital China, with approximately 70% of its workforce dedicated to R&D.
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